Liverpool signed their first “global insurance partner” with a
long-term partnership deal with AXA, which will see the brand working
across the club’s men’s and women’s teams.
“We are very happy to welcome such a prestigious and ambitious brand
to our football family as our newest global partner and our official
insurance partner,” stated Billy Hogan, the Reds’ managing director and
chief commercial officer.
“As a world leader in its industry, AXA shares our ambitions and
values, which will provide the foundations for a special long-term
relationship. Together we’ll work towards bringing to life really
special experiences for our fans around the world.”
Thomas Buberl, the chief executive officer of AXA added:
“Like us, Liverpool are leaders in their field, renowned for their
long and proud history, a strong sense of community and relentless
pursuit of excellence. We, therefore, look forward towards achieving
shared successes, both on and off the field, as we continue to ensure
our customers will ‘never walk alone’.”
Meanwhile, Jurgen Klopp’s men failed were disappointed with their
trip to South Italy where they were beaten by Carlo Ancelotti’s Napoli.
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