- The Club closed the 2017/18 season with more
than 1.3 billion interactions for content published on its digital
channels, ahead of Real Madrid (1.027 billion) and Manchester United
(782 million).
- Barça has solidified its overall lead on
Facebook, Instagram, Twitter and YouTube, finishing first in nine of the
last 12 months.
FC Barcelona’s on-field success in the 2017/18 season has also extended
to the field of social media. The Club closed the 2017/18 season with
more than 1.3 billion interactions, surpassing not only all other
football clubs around the world, but also clubs in every other sport.
According to data culled from Blinkfire and Crowdtangle, Barça came out on top in terms of international interactions, followed by the following teams: Real Madrid (1.027 billion), Manchester United (782 million), Chelsea (354 million) and Bayern Munich (348 million).
Barça’s 3–0 El Clásico victory over Real Madrid at the Santiago Bernabéu
Stadium in December, the Club’s signings during the winter transfer
market, the team’s La Liga–Copa del Rey domestic double, and the farewell of Andrés Iniesta
were the biggest highlights contributing to these extraordinary social
media figures. Looking at the data more closely, it is worth noting that
Barça’s digital lead is on the main platforms — Facebook, Twitter and Instagram — and
was virtually constant throughout the season. In fact, Barça led every
club in interactions in nine of the last 12 months, falling short of the
top spot in just three of those months.
Average monthly engagement on Barça’s social media
accounts (which includes likes, comments, shares, retweets and reactions
for published content) was around 110 million interactions, with
November and June being the only months in which Barça fell short of 100
million. In January, with the arrival of Philippe Coutinho and Yerry Mina, and the announcement of Javier Mascherano's farewell, Barça reached its peak, with 181 million interactions.
Average monthly engagement on Barça’s social media
accounts (which includes likes, comments, shares, retweets and reactions
for published content) was around 110 million interactions, with
November and June being the only months in which Barça fell short of 100
million. In January, with the arrival of Philippe Coutinho and Yerry Mina, and the announcement of Javier Mascherano's farewell, Barça reached its peak, with 181 million interactions.
Number one in video views, too
Audiovisual content is, in any content strategy, the main driver. It
is also another area where FC Barcelona leads the way, as indicated by
the 2 billion views of its videos that were recorded from July 1, 2017
to June 30, 2018. In other words, a daily average of 5.4 million views
of the content that Barça publishes on Facebook, Instagram, Twitter and YouTube.
YouTube, the
pioneering audiovisual platform and the one on which the most video
content is generated each day, also saw Barça in the number 1 position.
In a single year, it generated a total of 213 million views on its own
channel, well above its main pursuers: the Premier League champions, Manchester City (76 million), and the Champions League finalists, Liverpool (73 million). But, in addition to views, FC Barcelona also grew the most on YouTube, with 1.4 million new subscribers.
YouTube, the pioneering audiovisual platform and the one on which the most video content is generated each day, also saw Barça in the number 1 position. In a single year, it generated a total of 213 million views on its own channel, well above its main pursuers: the Premier League champions, Manchester City (76 million), and the Champions League finalists, Liverpool (73 million). But, in addition to views, FC Barcelona also grew the most on YouTube, with 1.4 million new subscribers.
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